A global video project produced by Visual Crew, filmed across three continents: Italy, the United States, and China.
I led the direction and editing, working closely with remote crews and local collaborators to ensure visual and narrative consistency throughout all phases of production.
From pre-production to delivery, the project required tight coordination across time zones, languages, and cultures. Each location was approached with a dedicated team, yet guided by a shared visual language and editorial flow.
The result is a cohesive, multi-voiced story that reflects the brand’s international identity, blending local atmospheres with a unified creative direction.
ICONA DESIGN PROJECT
Produced by Born Human/Visual Crew
Director: Marcello Fauci
Filmmakers: Marcello Fauci, Marco Chizzola, Jacopo Brenicci,
Ni Liang (Shangai), Tyler Kindred (Los Angeles)
Drone Luca Rossi
Editing Marcello Fauci
