As in-house photographer for MSGM during Fashion Week, my work began well before the runway. I was responsible for photographing and printing each outfit for the backstage styling board — a key reference for final adjustments and team coordination in the hours leading up to the show. I also documented makeup and hairstyle tests, providing visual material for alignment between the creative direction and the backstage crew.
On the day of the show, I focused on capturing the backstage atmosphere — the tension, gestures, movements, and final preparations that unfold just behind the curtain. These images offered an inside look at the energy and rhythm of the brand in its most spontaneous and authentic moments.
The entire process required a fast, integrated workflow, balancing real-time editing with the need for visual consistency and brand alignment. The work was developed in close dialogue with the MSGM team, reflecting the brand’s vibrant, graphic identity while maintaining clarity, focus, and narrative strength throughout the visual production.
