A global video project produced by Visual Crew, filmed across three continents: Italy, the United States, and China.
I led the direction and editing, working closely with remote crews and local collaborators to ensure visual and narrative consistency throughout all phases of production.
From pre-production to delivery, the project required tight coordination across time zones, languages, and cultures. Each location was approached with a dedicated team, yet guided by a shared visual language and editorial flow.
The result is a cohesive, multi-voiced story that reflects the brand’s international identity, blending local atmospheres with a unified creative direction.
ICONA DESIGN PROJECT
Produced by Born Human/Visual Crew
Director: Marcello Fauci
Filmmakers: Marcello Fauci, Marco Chizzola, Jacopo Brenicci,
Ni Liang (Shangai), Tyler Kindred (Los Angeles)
Drone Luca Rossi
Editing Marcello Fauci
For the launch of Microlino, we created a series of teaser videos leading up to its public debut.
A project by Icona Design Studio, Microlino is built inside the Cecomp facilities — an electric microcar that blends retro charm and urban innovation.Our work focused on capturing the anticipation around the vehicle’s unveiling, with a visual language that reflects both the design philosophy and the industrial craftsmanship behind it.
The series was designed for press kits and social media channels, balancing storytelling and stylistic impact in a compact, high-energy format.
ICONA MICROLINO
Director: Marcello Fauci
Photographer: Carmelo Farini
Filmmaking: Marco Chizzola
Editing: Arianna Travostino
Drone: Gianluca Di Lernia, Luca Rossi